top of page

Business Strategist

& Designer

MY PROCESS

Design Thinking 💭

Using design thinking to place your users and customers at the heart of your problem-solving journey. This approach nurtures creativity, experimentation, and iteration, which creates a launch pad for executive new ideas.

The Star System 🌟

The Star System unifies your business process. It ensures clarity around strategy, structures, blueprints, and unique selling points. This system builds confidence in your operations creating expansive room to grow!

Power of Play 🤸

Activating play during brainstorming sessions can lead to more imaginative and creative solutions. Play is a powerful tool that takes on many forms, such as team-building exercises, games, or even a spontaneous dance party!

Creating a Single Source of Truth 🔮

With a single source of truth, decision-making becomes faster and more efficient, and everyone is on the same page. This promotes transparency when working towards shared goals.

ABOUT

Hey there! I'm Haley Francis-Halstead, a passionate problem solver, systems superstar, and free-spirited creative.

I have an animated, energizing mindset to life and business, allowing my curiosity to overcome chaos, sift through distractions, and unravel complex situations.

 

Let's create together!

Haley Francis-Halstead Headshot
Branding + Marketing

Kim Lyon Design

Branding + Marketing

BFA Capstone Thesis

Good Intent Card Deck

BFA Capstone Thesis

Product Management + Design

Reco Mobile App

Product Management + Design

Speculative Design

Tap Mixed Reality

Speculative Design

PROJECTS

"Haley has a luminous personality that lights up any room and a positivity that is truly infectious, often setting the tone for the entire team. She demonstrates an uncanny ability to leverage design methodologies, systematically turning intricate problems into streamlined solutions. Thanks to her, our team regularly transformed complex challenges into kickass MVPs efficiently and gracefully."

Bob Waite

Senior UX/UI Designer

<
>

"When I met Haley, I saw right away that she has impressive skills. She's smart, insightful, and strong - a real powerhouse! That's why I asked her to help me start my business. We created a plan and designed a brand that puts people first. Now, Haley helps me create efficient processes to focus on what matters most to me. Without her, my business wouldn't be as successful as it is today."

Kim Lyon

Global Artist

<
>

"Haley helped me adopt the tools and software to become my own project manager. She helped me take my business steps out of an overthinking, overstimulated mind and into a pretty, inspiring, and organized home base. Creating this virtual home base instantly gave a boost of energy, clarity, and inspiration. Haley has a way of making the business tasks that were once intimidating feel creative and even fun. "

Simona Kay

Health + Wellness Entrepreneur

<
>

"Haley is a standout leader! Her biggest strength is understanding and breaking down complex ideas into manageable roadmaps and documentation. She excels at communication and can always explain the desired vision clearly and comprehensively. Haley's fun and passionate approach to her process will make any project a blast."

Kaitlyn McKamey

Creative Manager

<
>
SERVICES

Project Management

Wave goodbye to chaos and say hello to actionable roadmaps and blueprints aligned with every aspect of your business.

Creative Confidence Coaching

Activate your creative flow through unique, playful exercises that boost energy and build bravery. Reclaim your source of creativity and feel confident about your craft.  

Design Workshops

Uncover the source of your stress by diving deep into your business challenges and crafting a plan to expand your success.

Drawing from a plethora of design disciplines, I create systems and structures that seamlessly align with your business,  allowing it to shine brighter than ever before.

MY PROCESS

Design Thinking

Wave goodbye to chaos and say hello to actionable roadmaps and blueprints aligned with every aspect of your business.

Power of Play

Allow me to manage the back-end systems of your business, freeing you to fully express your creative vision.

Drawing from a plethora of design disciplines, I create systems and structures that seamlessly align with your business,  allowing it to shine brighter than ever before.

KIM LYON DESIGN, LLC  |  Global Artist

VIRTUAL ASSISTANT

GOOD INTENT   |   Superpower Card Deck

BFA THESIS

WORK

KIM LYON DESIGN, LLC  |  Global Artist

VIRTUAL ASSISTANT

Brand Strategy
Experience Design

GOOD INTENT   |   Superpower Card Deck

BFA THESIS

Design Research
Generative Tools

RECO  |  Device Recovery Webapp

PRODUCT DESIGN + MANAGEMENT

Product Design
User Research

TAP  |   XR Glasses + App Design

PRIMARY RESEARCH

Speculative Design
Design Strategy
bottom of page