Chef Lori Fernandez

Chef + Cooking Coach

SERVICE SNAPSHOT:

Admin Support • Marketing Support • Pinterest

A LITTLE BIT MORE ABOUT LORI:

Chef Lori has a true gift for transforming humble ingredients into crave-worthy dishes. When she had the opportunity to appear on a local TV show, she knew it was time to seriously level up her brand. I joined Lori's team to help capitalize on her newfound visibility.

Marketing Support

We developed a comprehensive marketing strategy leveraging multiple channels - social media, email, her TV appearance, and more. My consistent, high-quality promotion keeps driving Lori's audience to engage with her brand.

Admin Support

In addition to our strategic marketing efforts, I provided administrative support to optimize Lori's core business operations. My duties included website maintenance, updating her WordPress content regularly, and creating tutorial videos.

Having me handle these operational logistics saved Lori innumerable hours. Those are hours she could then reinvest into serving her clients, working on her craft, and growing her platform.

Strategic Support

After Lori's TV appearance, we knew a multi-pronged marketing strategy would be key to maximize her newfound visibility. Our two-part approach focused first on engaging new viewers right away, then implementing long-term nurturing tactics.

  1. Leverage TV Momentum

    • Live Interaction: I advised to start a live Q&A for Lori immediately following her TV slot to sustain excitement.

    • Direct Website Traffic: Special giveaways and free recipe e-books to drive viewers to Lori's website during the TV slot.

  2. Content Reusability

    • Multi-Channel Promotion: We repurposed Lori's TV content across social media and have planned to create emails and blog posts for compounded reach.

    • Scheduled Posting: Implementing a content calendar allowed us to reshare top content at optimal times.

Client’s Painpoints

While Lori's culinary talents shone bright, presenting herself as an authoritative brand was new territory. She struggled with consistently maintaining her website, showing up on marketing channels, and converting viewers into raving fans. Lori knew she needed strategic promotion to make the most of her TV exposure.

First, I optimized Lori's WordPress website for search and created tutorial videos to empower her to make content updates herself. This allowed me to focus my efforts on promoting her brand effectively.